MY MARKETING PLAN
I pull out all the stops and spare no expense when marketing my clients’ properties. My marketing plan includes all the traditional channels of advertising, in addition to utilizing social media and technology for added exposure. I will show your home in a unique and strategic way to set the stage for success by doing far more than simply taking photos and posting your home on the MLS.
Because of my affiliation with Sotheby’s International Realty,®, and its worldwide cooperative advertising program, I have the option to provide an array of options, both print and digital, for listing advertising needs. These ads are high profile with global media partners and each offers a targeted reach and vast exposure. Starting with a home prep week (detailed on the next page), I use my connections with numerous vendors throughout Los Angeles to quickly complete any tasks advised as necessary by my stager to prepare to market your home in the best possible way. If you are needing assistance with any or all preparation tasks, I am happy to coordinate any necessary arrangements.
Professional Photo Shoot
Electronic brochure creation/edit/email
Coming Soon campaign launch
Social media coming soon launch
GO LIVE TIME! WEEK 3+4
With an emphasis on brand exclusivity, cutting–edge advertising technologies, strategic positioning, social traffic drivers, and video content integration, the Sotheby’s International Realty®brand utilizes hand–selected media powerhouses whose innovation, experience, and international impact allow our brand to successfully connect with a global consumer
With exclusive feeder markets in regions worldwide, we can reach the ideal high–income, luxury buyer where they’re inspired to buy. The ads from SIR aim to inspire the decisions and feed the fantasies of your potential buyers with full–page, full–color ads in print and online
5 Rules For Preparing Your Home For Optimal Showing
Most sellers skip this the preparation step thinking the market will generate a great price. however, it pays to present an A+ product. The truth is that buyers pay for what they see. They pay for the life they can imagine in your home. They will even overpay for what they love.
Your best chance of selling your home is in the first two weeks.
With a sign in your yard, full description and photos in the local MLS, distribution across the internet, broker’s open houses, public open houses, email blasts, and video distribution, your home will get the biggest flurry of interest in the first two weeks.
- Fair market value attracts buyers, overpricing never does.
- The first two weeks of marketing are crucial.
- The market never lies but it can change its mind.
Intelligent pricing isn’t about getting the most for your home—it’s about getting your home sold quickly at fair market value.
Vetting Buyers + Offers
Negotiation is a fine art and typically works best when both parties get what they want. For example, you may be willing to take less money for your home in exchange for an all–cash offer or a quicker closing. Your buyer may be willing to pay your asking price, but they may ask you to pay their closing costs.
Will help you assess if buyers are serious. I will make sure that we have a full offer package which includes; evidence that the buyer has been prequalified by a lender or a pre–qualification, and proof of funds for the initial down payment. If it is a cash offer, we will request proof of funds for the entire purchase. Once an offer is officially made, ask yourself, “Is this reasonable”? If you’re uncertain, I will explain the offer. If the first offer isn’t what you expected, we can discuss why, and how to respond to the buyers.
Serious buyers will offer close to what you are asking and in a multiple offer situation the offers can exceed the asking price. Buyers may have a few demands and contingencies. A buyer may ask you to reconsider an exclusion, such as a fine chandelier or custom piece of furniture because of its decorative importance to the room. Based on the offer received, you will know if that’s a reasonable request. Sometimes buyers find your home before they are ready to move. For example, a family may be transferring from another state and need to find a home quickly. Common requests in scenarios like this are asking you to delay the closing or rent back the home and charge you rent until they can move in. Special requests should be accompanied by a respectfully high offer price. Are the price and terms the buyer is offering reasonable, given your home position in the marketplace?
Buyers will pay what they believe your home is worth. They respond exclusively to price, location, and condition. What you paid for the home or the equity you need out of it, aren’t relevant to the buyer. Homes in top condition sell for the most money | which is why we prepare the house to attract top dollar. If you’re not receiving the offers that you’d like, then the condition, the list price, or both might be the reason. While I can’t tell you what to ask for your home or what you should accept, I can use my experience to tell you what you can do to improve your negotiating position. Keep in mind that your purchase offer is only binding when you agree to the buyer’s terms or the buyer agrees to your counteroffer. Every change you or the buyer makes means the other party can walk away from the deal entirely.
I GO ABOVE AND BEYOND FOR MY CLIENTS.
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